As Microsoft acquired Nokia, it got a temporary license to use the Nokia brand for a certain span of time. It's not exactly a shock, but Microsoft has apparently settled on the "Microsoft Lumia" brand name as the new label for its smartphones that use Windows Phone, replacing the Nokia brand name following Microsoft's acquisition of that company's Devices and Services division in April.
“As part of our phased transition, we will drop the manufacturer name from product references during the Holiday campaign. Lumia is a trademark owned by Microsoft Mobile Oy.”
The transition will take place slowly, beginning with changing over the Nokia Twitter and Facebook feeds around the world to the new Microsoft Lumia brand. The Nokia France Facebook page has already announced, "In the coming days, you will receive a message from Facebook on the renaming of this page. We are about to become 'Microsoft Lumia'! - Stay tuned to learn more soon...;)."
Microsoft has been busy redirectling Nokia website visitors to its new Microsoft Mobile page for the past month. It has also renamed nearly all of the Windows Phone apps that were developed by Nokia, replacing that name with "Lumia" in most cases. Microsoft may also be slowly phasing out the "Phone" part of "Windows Phone" in terms of marketing the OS to consumers in favor of a "Windows" effort that will cover all devices.
The big question that still lies is, Do you think "Microsoft Lumia" is a good brand name for its smartphones or should a new name be used? Take our poll below and answer this question.