Friday, 24 October 2014

Microsoft finally shows off the 'Microsoft Lumia' Branding

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As expected sooner than later, Microsoft finally took the Conversation Blog to show off the latest branding featuring Microsoft Lumia instead of Nokia. Nokia lives on as a separate company, while Microsoft takes ownership of the Lumia brand and brings the new employees into the fold.
Speculation about the name change has been going for months but on October 21, Microsoft made it official by stating the new name will go from Nokia Lumia to Microsoft Lumia.

Speaking with Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, Conversations reports that some big changes are starting this week. Quoting Rytilä:
In the coming weeks and months, you’ll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia.
 Perhaps the biggest question is when can we expect to see the first Microsoft Lumia device? Rytilä was mum on specifics, though she did have this to add:
I wouldn’t comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon. This is of course a natural progression as all devices that once came from Nokia now come from Microsoft.
And, the Lumia promise of great phone experiences will remain the same as our customers have come to know and love. What’s more, Lumia phones will also showcase the best of Microsoft’s services such as Office, OneDrive, Skype and Bing to help customers with their work and personal lives.

 Rytilä confirms that Microsoft continues to "honor customer warranties and provide world-class care services as before". Finally, she notes that the Nokia name lives on, at least with "entry-level…phones, such as the Nokia 130."
As we have noted, this name-change is not a surprise. Still, waving good-bye to the Nokia smartphone brand is an epic – and sad – moment. Here is looking to a bright future at Microsoft.

Source: Conversatons


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