Wednesday, 31 December 2014

Review: Nokia Lumia 730, a phone with a promise

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Nokia Lumia 730 is one of the most recent launches by Microsoft in the mid range segment of Lumia smartphones. Powered by a 1.2 GHz Snapdragon 400 Quad Core chipset, the device features 1 GB of RAM and 8 GB of internal storage which can be expanded upto 128 GB using Micro SD Card. The device has a 4.7 inch OLED display with a HD 1280 x 720 Pixels resolution. Named as the selfie phone, the device features a 5 MP front camera with wide angle lens for perfect selfies and a 6.7 MP rear camera. Other features include Corning Gorilla Glass 3 protection, Double-tap to Wake, Sunlight Readability Enhancements and Brightness Control. The phone weights 130 grams.

Looking at the specs sheet will make anyone a big fan of the device. The phone rocks on the specs sheet but the real test is, does the phone impresses us. For this, we decided to pick one for ourself made some categories for the device. Head below as we reveal the real life tests of this device and see if this is the device which will give Nokia/Microsoft a big boost in the Windows Phone department.


Nokia Lumia 730 follows Nokia's legacy design. The phone feels really bold and solid. The design matches with the Lumia 920 though it is not that thick. The phone feels great in hands and has a good glossy work on the back which makes it as good as glass. But picking the glossy design features its own drawbacks. The device is slippery is we do recommend our users to use covers to protect it from accidental falls.

Coming to the front, the device has a 4.5 inch screen with Corning Gorilla Glass 3 protection. The device don't have any physical navigation keys so you need to rely on the on-screen keys. The device also don't have a dedicated camera key so if you are upgrading from a older Lumia device, then you might face problems. Overall the device is solid in terms of design department.


After seeing legacy design, we have a new OS for the device. The Lumia 730 is one of the first device in the market which comes pre-loaded with Lumia Denim software update. The new update has plenty of new features for everyone. Microsoft's Nokia unit has added a few of its own apps, but the Windows Phone 8.1 software is largely the same we have seen in earlier phones.


Nokia Lumia 730 is powered by a 1.2 GHz Snapdragon 400 Quad Core chipset and features 1 GB of RAM, making the device buttery smooth to run. Windows Phone has been a resource-optimized software from the start and the latest version is no different. Lumia 730 is a very fast smartphone that can give Rs 25,000 Android phones a run for their money.

We tried our hand at Asphalt 8, and it played like a breeze. Lumia 730 shows no lag or jittering while handling the game, and 1 GB RAM once again proves sufficient to power this resource hungry game.

Though Lumia 730 is not a big-screen phone, it is a decent multimedia device. The rich, vibrant colours make for a good video viewing experience, and the media player can run all the common file formats without a glitch. The audio quality, however, is not as good since the loudspeaker exhibits as sound starts breaking a little at high volumes.


One of the biggest power of Lumia 730 is the camera. The phone is the first Selfie oriented device made by Nokia/Microsoft. The device exhibits a 5 MP front camera with the Wide angle lens for clear and crisp selfies and for Video Calls over Skype. The 5MP camera has 24mm focal length, f/12.4 aperture and wide-angle capabilities, making it the most well equipped camera unit at this price point. However, the soft flash in front is missing. The phone also has a 6.7 MP rear facing camera which enables you to take amazing shots both indoor and outdoors. The device is also equipped with a rear flash for night shots.

If you want to make the best use of the selfie camera, then using the Lumia Selfie app is the best choice. Microsoft actually has preloaded the Lumia Selfie app in the smartphone, which allows you to edit the selfie once it's taken. You can not only add filters but also brighten the teeth, soften the skin tone etc. It even puts your face on magazine covers, which is a little gimmicky to be honest. The Lumia Selfie app lets you enhance photos, and here we have used one filter that makes the photo appear livelier than the original shot. Moreover, it reduces the bluish tinge making it appear a little more natural.

 Let's not forget the 6.7MP rear camera that's used on the back of Lumia 730. The camera setup is same as that of Lumia 720, which was launched nearly two years ago: f/1.9 aperture, 1.3.4-inch aperture and Nokia's PureView technology. Though it's not much of an upgrade, it is still pretty good.

Battery Life:

This is one of the areas where most of the smartphones failed to score but when Lumia 730 is concerned, you don't have to worry as a owner. The 2,200mAh battery lasts over a day with moderate usage and a day with moderate-to-heavy usage. We played videos stored on the microSD card, streamed songs online, played games and accessed the internet during this battery test.

Now that we have covered all the aspects of the device, lets's move to the part which is going to make purchasing this device a bummer. Like every gadget, Lumia 730 also has some of the drawbacks making it a deal breaker. We are going to highlight those points below.

  • Glance – No (Yes, you read right. No Glance support)
  • Dedicated camera button – No
  • Dolby Digital sound – No
  • Dolby Audio levelling – No
  • Dolby Dialog enhancer - No
  • Earphones are only good for calls, nothing extra ordinary. Better get a new one for music.
  • No data cable in the box.

For the Lumia 730, the biggest omission is Glance and Dolby audio support. The Dolby stuff is a big cost due to licensing, and it makes sense to cut that where possible, but the lack of Glance is a real bummer, especially since the Lumia 720 did have it. Still, users get double-tap to wake, Motion Data, ClearBlack display and lots of other perks making the Lumia 730 and Lumia 735 great values.

Final Verdict:

Now that, we covered everything regarding this device, it's time for the final verdict which is no doubt the positive one. If you are in the market for a selfie phone at a budget, then Lumia 730 is a sureshot choice. Plus, it's a well rounded smartphone that can be used as a multimedia device as well as a decent camera for casual shots. The overall package of Lumia 730 is more than enough for a person looking for a device under 15k INR.

We highly recommend this device. This is one of the best Lumia device available in the market with a price tag of 15,000 INR. The device though lacks some features but the overall package more than makes up for it.


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