Nokia Music is working with Sony Music Entertainment And New York’s Webster Hall to deliver interactive music using near field communication (NFC) technology. The tech has been installed on multiple posters, displays and stickers throughout the venue enabling music fans to take home free musical reminders of their evenings out. All audiences have to do is tap the NFC tag or scan a QR code to get instant access to mixes. The Webster Hall playlists will be provided exclusively by Sony Music and refreshed on a weekly basis. Nokia Lumia owners will also get access to mixes prepared exclusively by the US Nokia Music team.
“When we showcased NFC to the music industry earlier this year it got a fantastic response,” says Mike Bebel, head of music product at Nokia. “The idea of using posters or point of sale as distribution or discovery points for music really seemed to get people excited, there are so many possibilities.”
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